Markdown City, Population: @goop x @lillypulitzer

This past summer, I breathlessly wrote about coveting certain items in the Goop x Lilly Pulitzer collaboration. Initially not at all on my radar until the collection dropped, it was a pleasant surprise, punctuating the day before I left for my July Fourth holiday.

Lilly Pulitzer kills it at the collaboration game. Lilly x Pottery Barn? Yes. Lilly x S’well x Starbucks? I was unable to even score one but the demand has necessitated several Lilly x S’well limited runs. Lilly x Target? I would be lying if I said that I didn’t get borderline violently frustrated at the online sale and rage drove to my nearest collection-confirmed Target, only stopping at the neighboring Dunkin Donuts for a 5 am pick-me-up. It paid off. I was first in line and was able to get my pick of items to try on and eventually, purchase. The proof:IMG_7821

My now-husband, then-boyfriend scored me the teacups, Essie x Lilly nail polishes, headbands, and a tote bag from his local Target on the West Coast. I knew then that the long-distance relationship was worth it and that my then-boyfriend was in it for the long haul.


While I passed up this past Lilly Pulitzer APS (the trick to not getting sucked into the APS is just to not enter the sale), I still get amped for a good Lilly sale. The beauty of a Lilly Pulitzer sale is that the brand makes such timeless pieces. The iconic shift dress? That is not going out of style ever. There is a reason Lilly Pulitzer is a heritage brand and save for the hiatus the brand took, it has been alive and kicking since the 1960s.

Last week I checked in on the Goop x Lilly collab and scored the Paltrow blouse and at a marked down price, at that. This morning and checked in and saw that the collection was further reduced and bought the Gwyneth Stretch Shift Dress. Now that I scored the items that I want – although I am still stalking the maxi skirt and maxi dress for returns as I am sure there will not be any restocks at this point – I want to share these markdowns with y’all:


blouse ($67 from $168) // maxi dress ($159 from $398) // maxi skirt ($99 from $248) // shift dress ($99 from $248)

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