When I was approached by Macy’s Backstage earlier in the summer in regards to their new location at King of Prussia, I did my online research. Unlike its Nordstrom, Saks Fifth Avenue, and Neiman Marcus counterparts, Macy’s Backstage does not have an online merchant presence. Rather, it is more like a T.J.Maxx or Marshall’s, in that merchandise is not accessible online and one has to pay a store a visit.
Time to get in touch with your inner hunter. Truth be told, I liked it.
I know what you are thinking. I have most definitely mentioned my preference for online shopping as opposed to in store. This is in response to the majority of online retailers offering tall / long lines exclusively online. My secret for shopping offline has always to manage my expectations. Mentally, if I am in the space that I will not find anything in any store, when I actually do, it is actually a victory worth celebrating.
My experience in shopping in store at King of Prussia Macy’s Backstage has reinvigorated my love for the hunt. Who doesn’t love a bargain? The handbag and the home sections of Macy’s Backstage are ten out of ten, although it is crucial to check in frequently for the best selection. With my office also at KoP, this was a fun excuse to get away from the office during my lunch hour.
Also convenient? The fact that the Macy’s Backstage is adjacent to the standard Macy’s and more broadly, the King of Prussia Mall.