G.Label by Goop is the most underrated private label brand. Yes, some of the claims that the brand makes in regards to wellness and their wellness supplies are… out there. (Rose vaj egg, anyone?)
But if you are shopping for clothes, G.Label is a great option. I have found that the few pieces – from the Lilly Pulitzer collaboration, a sundress, and a bow blouse – I have bought from the newsletter-to-wellness-to-sartorial brand are of utmost quality and the synthetic fabric content is little-to-zero.
Goop augments the clothing selection by adding a tight edit from other brands. All third party items fall in line with the G.Label aesthetic allowing for maximizing outfit combinations. One of my favorite parts about the brand and the private label is that it has not yet permeated the closets of sartorial enthusiasts of Philadelphia, so I can be sure to be the only one wearing a given piece at any given time and place.
I’ll take it!
