The prep world was rocked this past Thursday when Target and Vineyard Vines announced a collaboration. Word on the street is that the prices will range from single digits upwards to $150. Mark your calendars for May 18th, because if past experience is any indicator, the website will crash and there will be lines around the block. #maytheoddsbe ever in your favor.
Before we go on, and I know I have discussed this on the blog before, but I was here for the Lilly Pulitzer for Target collaboration. While I would never pay non-APS pricing for a dress for one of my nieces, I sure did go on to buy two dresses for each of the little ladies. Not only did they go on to literally wear them to death, but these were their first Lilly’s, because Target made it so accessible. Scathing Twitter feedback claimed that Lilly Pulitzer would roll over in her grave, but let’s be honest: Lilly welcomed everyone into her home be it the chicest Palm Beach socialite or the milkman. I think the instant sell out proved the haters incorrect, yes?
Though the Twitterverse did not experience the prepquake that the Lilly Pulitzer for Target did, there was an array of responses…
…from the psyched!…
VINEYARD VINES IS COMING TO TARGET!! Best news Iβve heard all day!! @vineyardvines @Target pic.twitter.com/hT5iY1hCj6
β Gen Bowers (@genbunny94) February 28, 2019
target is partnering with vineyard vines and anthropolgie is launching inclusive sizing … Iβm about to be one broke bitch this spring
β jillian (@jillianstiver_) February 28, 2019
When @Target announces vineyard vines is coming to stores in May! π pic.twitter.com/YRcJGvojDz
β Samantha Scott (@mssamanthascott) March 1, 2019
Target is doing a collaboration with Vineyard Vines and Iβm already waving goodbye to my paycheck
β Nicole (@theprice_isrigh) February 28, 2019
vineyard vines collection is going to be sold in target in May!!!! π₯³ lmao fuck yeah!!!!!
β esmay muniz (@esmay_m22) March 1, 2019
target is going to start selling vineyard vines stuff. can this week get any better????
β remi (@remiv_5) March 1, 2019
…to the, shall we say, less than enthused…
@vineyardvines Whyyyyyy??? You’re known as a premium brand with a awesome colt following. Not a less expensive brand with mass availability to everyone.
β Tom | Derives (@Derives20) March 1, 2019
No this is just as bad as lillyxtarget it cheapened their brand. I love vineyard vines for there quality why must you do this to us target π€π
β Kate (@classykateblog) February 28, 2019
It was a nice run. Been a loyal customer since buying a tie out of the back of a Jeep on Marthaβs Vineyard. You have ruined your niche as an exclusive retailer. Sad day.
β Darrell Tuttle (@darrelltuttle) March 1, 2019
@vineyardvines will you guys allow me to return all my clothing? After that brand crushing announcement Iβm 100% out. #notargetbrands #EVER
β Dave (@homer4theRavens) March 1, 2019
Dangerous when your brand becomes viewed as cheap, not a great move by vv
β Christiana Smith (@CRS19) February 28, 2019
(Pull the stick out of your asses, amirite?)
…to those who saw the above {rude} feedback coming…
Apparently Target and Vineyard Vines are doing a collab. Ready for the snooty bitches to be mad.
β π₯π₯ β‘ β₯ π (@BlondieRambles) February 28, 2019
…to thoseΒ who may still have PTSD from the Lilly collab…and are ready for a second helping.
Vineyard Vines for Target is probably going to end up being insane like Lilly Pulitzer for Target was pic.twitter.com/h0QSEkFwZR
β Alyssa Marie (@alymorri96) March 1, 2019
The Vineyard Vines Target collab is going to turn out to be just as big of a train wreck as the Lilly for Target nightmare and Iβm so ready for it
β ????? (@ThatsHantastic) February 28, 2019
Put me in the last camp. I was here for Lilly x Target and I will be here for Vineyard Vines x Target. I have several nieces and nephews who exemplify the good life and sending each a whale happy just may be worth breaking my 2019 shopping moratorium.
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