A Carrie Donovan Tribute Post

When I was reading Front Row, a name that popped up during Anna Wintour’s beginning in the United States was Carrie Donovan. Carrie Donovan was a fashion editor for Harpers Bazaar, The New York Times Magazine, and Vogue. I would argue she is one of the top five most influential Americans in fashion publishing.

Before embarking on a decades long career in fashion journalism, Carrie attended design school at Parsons and worked at Saks Fifth Avenue. Perhaps she is most known to the everyman as the spokeswoman for Old Navy during the 1990s. Her initial commercials were shot in black and white and proclaim track pants – ringing in at twelve to 22 dollars a pop – as fabulous. These spots were followed up by a more ensemble commercial format with either the Old Navy Air theme or holiday theme. What can I say? Fleece was big in the late 90s.

Carrie Donovan sadly passed away in 2001 at the age of 73. Old Navy marketing has never been the same.


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