The Moda Operandi model was quite revolutionary when Lauren Santo Domingo cofounded the etailer circa 2010. She took the concept of the trunk show to internet, making runway items accessible to those who do not have relationships with brands and designers.
The beauty of the trunk show is four fold:
- One may shop collections in preparation for an upcoming season. These collections are not always accessible to the regular Jane, like you (just guessing) and me. You got to love having that access.
- Many of the items in the collections would not see the light of day, if not for the Moda Operandi trunk show model. This system makes it less likely that everyone else and their sister is going to be wearing the same frock come the season for which you ordered.
- Splitting up payment into a deposit and a final payment makes wrapping your head around an especially luxe purchase just a little bit easier.
- The Moda Operandi trunk show model is sustainable. When the designer takes orders based on consumer demand, it cuts down on inventory, which cuts down on waste. A little louder for the people in the back: the fashion industry is the biggest environmental pollutant second only to the oil industry.
Before I really looked around on the website, Moda Operandi and the founder, LSD (a must-follow on Twitter), always seemed so aspirational. I am here to tell you that while the product assortment is decidedly high end, Moda does in fact more accessible brands, though Emilia Wickstead is not necessarily one of them. However, as the trunk show model splits up the price, it is almost like a very high end layaway.
Act now, there are only four hours left to place your Emilia Wickstead pre fall 2025 order. There are several styles and colorways available; these are my top fifteen picks (out of fifty-plus trunkshow options) and below the jump, the Emilia Wickstead popping up on the blog:
emilia wickstead on the blog
