Who remembers when Gilt and RueLaLa were the best online destinations to shop? Admittedly I probably shopped too much at the flash sale sites, so much so that I burnt out. Full candor, I was most certainly one of those girls who used the first thirty minutes of her lunch break (EST thank sweet baby Jesus) to raid Gilt’s daily offering.
Sidebar: I highly recommend reading By Invitation Only: How We Built Gilt and Changed the Way Millions Shop written by Alexis Maybank and Alexandra Wilkis Wilson, the founders of Gilt. It is an easily digestible read that you will not want to put down. Read it especially if you need inspiration in your professional life.
These days it seems as though the flash sale concept has been phased out for both of the websites. Though the seeming urgency to shop it everyday has cooled, it is not necessarily reflective of the quality of merchandise. In the past six months, I know I purchased at least one dress, one pair of sunglasses, and one swimsuit from one site or the other.
The swimsuit being this one. Unfortunately it was not offered in long torso, but I made a size larger than what I would typically purchase, work. With this fantastic print and the vivid colors, can you blame me?
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